A blog is a great tool for expressing your own opinions, networking with others (building community), and driving traffic to your online storefront (your business). Most people however are at a loss with "how" and "where" to get started so this post is meant to give you a template to follow (to serve as a guide if you will).
Enjoy! And if you have anything else to add, please drop it in the comments below...
Steps to Blogging More Effectively
- www.PhoenixRealEstateGuy.com, authored by Jay Tompson.
- www.Miamism.com, authored by Ines Hegedus-Garcia
- www.StPaulRealEstateBlog.com, authored by Teresa Boardman
- Avoid large blocks of texts. If you have a long-winded post, it might be a good idea to break it down into a series of smaller posts.
- Write list posts. They're easy to read/skim thru. Remember, people have a short attention span and are always skimming through content.
- Highlight important phrases. Again, this makes it easier to read/scan through content.
- Video: when you run out of post ideas, it's easy to surf YouTube for good content. Take this post for example: A Case of the Mondays! It's a presentation given by Jonathan Baxter at Ignite Atlanta; and a pretty awesome one. It wasn't hard to come up with this post idea. Instead, it was rather timely considering it was Monday after all :-)
- Audio: some people find it easier to speak than to write. If you find yourself in that position then you might consider using services like posterous and/or utterli.com. I've talked about Posterous before here. Basically, you can record an audio file and blog it straight from your phone if you have a posterous account. Utterli allows you to do the same thing; well sorta (there's more steps involved). With utterli, you dial into your account from your phone, record your file and it's then hosted on the utterli network. It's up to you at that point to grab the embed code and embed it into a blog post. Posterous has fewer steps than this but utterli allows greater recording lengths.
- Tweet my post using su.pr: I love su.pr because the bookmarklet makes it ridiculously easy to share content via Twitter AND it gives you pretty awesome analytics (like click-thru rates and number of retweets).
- Share my post via my Facebook Page status update: notice I said my Facebook Page not my profile. I share social media related content via my Page (not my personal account). I've set that expectation with my subscribers and I share my content with them there accordingly.
- Share my post via my LinkedIn status update: as with my Facebook account, I share a link to my post via my LinkedIn account but first I grab a su.pr link so that I can track statistics there as well.
- Lastly, I broadcast my new post via my email newsletter: I perform this step less regularly but from time to time, I'll share a link to a recent article with my newsletter subscribers. I tend to do this when I post a poll or a tutorial of some sort. Otherwise, I try and keep the content via my newsletter and my blog separate.