Most people don't realize that blogging:
- Building a blog (design, etc.)
- Writing fresh new content
- Marketing your blog
...takes quite the investment of time and energy. A good investment tho for those looking for a way to cost effectively market themselves via the web as it turns out. Many folks market their real estate services or other small business successfully via their blog.
Here are the stats according to Technorati's 2008 State of the Blogosphere (I don't know if they've released the 2009 report yet, if they have, please let me know so I can update this post):
Even Gary's social media count offers some staggering statistics.
Basically, Blogging = Cost Effective Marketing
And it works! But in order to get there (in order to author a successful blog that generates traffic, comments, leads, etc.), you need to promote your blog right, produce new content consistently, invest in the design and engage with your readers.
For some people, all of this comes easy, for others it takes quite a bit of work. With that in mind, I thought I'd take a poll to ask how much time you spent on your site on a weekly basis:My intention is to follow up this post with a series of Best Practices for being more efficient with writing, marketing, reader engagement, etc. But first, how much time are you spending on your site each week?
[Image Source: Technorati 2008 State of the Blogosphere Report]