I don't like to tell people "you're doing it wrong" because you know what, we all do it our own way. And that's ok. But there is one thing that has to be said because I see people new to social media do it all the time!STOP BROADCASTING!
Blatant self-promotion and the hard sell really doesn't work around here. Do you know why? It's because people really only care about two things:
- Finding a solution to their problem(s).
- Being entertained.
If you're not offering one or the other, you're not providing much value. Period.
A friend of mine used to always say that you have to strive to deliver "Edutainment" (the art of educating and entertaining). Here's a few things to keep in mind:
- Give away your Top Shelf content for free (through your blog, ebook or newsletter)! If you're selling a coaching (knowledge-based) product then it's ok to hold back a little but still, deliver the goods through your blog for free.
- Have fun with it (it's ok to have a sense of humor). You're not writing a college paper or essay. It's ok to get casual and conversational in your writing. And if you through up a "Just for Fun Friday" post that makes me laugh, heck, that's ok too.
- Remember, relationship before the sale. You know the old mantra: People do business with people they like. Well it's true! You have to hang out where your customers are hanging out on-line (on social networks, blogs, forums, etc.) and engage with them first. Friend them on Facebook or follow them on Twitter and start a dialogue that allows you to get to know one another. Then and only then, are they happy to promote your product on your behalf for free (and often times without you even asking them.