Decide Who Your Perfect Customer Is

What does your perfect customer look like? How old is he or she? What kind of car does he/she drive? Income bracket? Family man or bachelor? 

Here's the thing. Don't just imagine it. Write it down. Grab a pen and paper and start a list and build on it every now and again. 

Then...

Every time you write new content (whether it's an email newsletter or a blog post, etc.), write as if you're speaking directly with your perfect customer. If he's a conservative, well-spoken, reserved family man, be formal. If he's an outgoing bachelor who likes to keep things casual, then relax and just chum it up. 

Write as if you're getting together with a friend over a cup of coffee. If you're good at what you do and you have something people want, they won't mind getting together over coffee. 

The point in all of this?

Humanize your interactions. Don't just dish out sales copy with your content. Don't just dish out features. Talk to the people you know would make good customers. Get to know them. Let them get to know you and your business better. Make a connection and they'll have a compelling enough reason to buy. 

But this only works if you know who you're talking to. 

Comments

[Beth Blair]

Terrific advice, Ricardo.

[Barbara Swafford]

Hi Ricardo - This reminds me of when I started blogging. I wrote for my faceless imaginary audience every day. Thankfully they would return the next day, and the next. Now they've got faces. How cool is that?

[Ricardo Bueno]

@Beth: why thank you :-) Good feedback is always appreciated!

@Barbara: that's pretty damn cool if you ask me! Seriously though, you've done a phenomenal job developing that community of yours!

[Cafe Pasadena]

And, decide what is your dream job.

Thanks 4 your generous comment on my Vietnamese Rest review.

[Ricardo Bueno]

@Cafe Pasadena: sometimes, that's the hardest part :-P

It was my pleasure! Like I said, I like your writing style and Irina has a great site going over there.

[Stu Andrews]

Humanizing interactions. Nice Ricardo!

I'd rather be creating proper relationships in business (and elsewhere) than pumping out bot-like pitches and wotnot.

Cheers!

[Ricardo Bueno]

@Stu: that was fast! Thanks for connecting on twitter.

Regarding your comment, I think that for most of us, our BS detector goes off every time we hear a canned pitch or a pitch in general for that matter.

Start by humanizing your interactions...get social. Chum it up with your clients... After all, they're just people like you and me. Do that, and everything sorta seems to work out. (But that's just my opinion).