I've talked about Social Currency before. In short, it's the idea that you have to invest part of yourself into a community before asking for anything in return. You know, the whole "give to get" idea.
And yet people pop into different social networks all the time touting their greatness asking you to sign up for this and buy that. They move right past the meet-and-greet, or what I call the courting period, and jump straight into the sale. Or to quote Chris Brogan: "In relationship terms, I'm reaching out to shake your hand and you're trying to put your tongue in my mouth."
To all the marketers, self-proclaimed gurus & experts, I almost always want to response like this. (Pretty appropriate in many cases if you think about it).
With that said, here's what doesn't work in social media:
- Blatant Self-Promotion:
I don't care that you keep telling me how good you are at what you do. I don't believe you. If on the other hand you were referred by your network on LinkedIn, well that says a whole lot more.
- Inattentiveness or Unresponsiveness:
If you have a blog that talks about your product/service and I leave a comment, it'd be great to get a response from you. If I send you an email via your contact form on a customer service issue, it'd be nice to get a response within the next 1-2 business days not 1 month later.
- Don't Bash the Competition (or speak negatively):
Simply put it's unattractive. It speaks of desperation and well, like I said, that's just not attractive.
Anything you'd care to add to the list?
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