If you believe that your business is built on building relationships, then you need to make building relationships your business. Don't you think?
With that said, I thought I'd throw out a little survey today to see how many people you're personally connecting with on a daily basis (both on-line and off-line).
- How are you connecting with them? Do you follow up with an email, phone call or personal note card?
- How do you manage your database? Do you even have one? (If you don't, it's time to get on it. Just sayin'...).
- What counts as a "New Contact" to you? Somebody you've merely spoken to? Or do they count as a contact if they've subscribed to your newsletter or something to that effect?
- How often do you follow up? Is this a weekly, monthly or quarterly process for you?
Cast your vote in the poll below and then drop a comment. Share your process! What works, what doesn't? How do you do it?
Great questions!
* How are you connecting with them? - Mostly via Twitter/social media, email, & in person. Often phone calls, depending on the day/need. Where I need work: Snail mail!
* How do you manage your database? Do you even have one? - I use my Gmail contact list, a Google document, & paper biz card/address file. Where I need work: I reeeally need to organize everything into one place.
* What counts as a "New Contact" to you? - To me, a new contact is anyone with whom I've had communication & exchanged contact information. Where I need work: Not being shy about contacting my contacts. :-)
* How often do you follow up? - Varies; the more I know the person, the more often I'll check in. Where I need work: Following up with new contacts promptly. The shyness hits again. :-)
You got me thinking about this. Thank you!
Posted by: mousewords | September 02, 2009 at 04:52 PM
@Mousewords: Regarding point number one, I guess that's where my question is... What are you doing with those contacts to ensure that you're keeping in touch with them over time? For example, for me, I try and move everyone into my mac address-book but also ensure that I'm connected with them on LinkedIn (I love LinkedIn for this and it's one of my main sources to follow up).
I have a TON of business cards stashed in the empty business card boxes (hehe). I should go out and buy a binder and store 'em that way. But hey, at least I've kept the cards right? Speaking of Gmail though, I could (and should) be doing a better job of managing my connections there.
Follow up! You don't have to be shy about follow up. Personally, I'm a fan of note cards. But a phone call or brief email never hurt either :-)
In the case of following up with new contacts, go straight for the personalized note cards! I think those have the most impact (in my humble opinion).
Great to see you stop by Christine and thank you so much for sharing your thoughts!
Posted by: Ricardo Bueno | September 02, 2009 at 05:09 PM
LinkedIn is a good idea--I should use it more. I use Twitter and (increasingly) Facebook that way. Local, non-social-media contacts I connect with by phone most often. (Just got off the phone, as a matter of fact!) :-)
I'm preparing to launch a newsletter, so that will make me get over my shyness...I think! :-)
I am hearing "personalized note cards" so much lately! Wow, I think I'd better get on that one. :-)
Posted by: mousewords | September 02, 2009 at 05:28 PM
@Mousewords: well, for me, I've met most of the folks that I'm connected to on LinkedIn. I try and check in with at least 5-10 of them each week. That's just become a habit at this point.
As for my peeps on Twitter and Facebook, I try and share multi-media content (mostly photos) that I think they may find interesting. Truth is, you never know what's going to serve as a conversation starter with folks. So I treat my social media as if they're there with me at any given moment. I tweet and share content as if I'm turning around to a friend to say: "Hey, look at this..." In many cases, this has worked out well!
I like the newsletter idea! Personally, that's an area where I can definitely improve. But what I like about some newsletter that I'm subscribed to is that they feel very personal and they're often very conversational. And that's key, being: Conversational.
As for the note-cards, just do it! :-)
Posted by: Ricardo Bueno | September 02, 2009 at 05:37 PM